The Turquoise Rabbit was built somewhere between the West and A world that doesn't quite exist.
It's western, but not just western. Whimsical, but not sweet and predictable. A little strange, a little nostalgic, and occasionally unhinged.
What started with a love for turquoise, old roadside motels, worn-in western style, curious little details, and the feeling that there should always be something unexpected around the corner grew into an entire world of its own.
Around here, you might find a motel somewhere west of ordinary, a saloon you swear you've driven past before, a rabbit in a cowboy hat, an old room key with a story attached to it, or a graphic tee that has absolutely no business making this much sense.
That's kind of the point.
The Turquoise Rabbit is the home base. From here, you can wander into different places, collections, and little words, like the Rabbit Hole Motor Lodge, The Saloon, or head completely off course with trendier finds from Down the Rabbit Hole.
Some pieces tell the story of the brand.
Some feel like souvenirs from places that never existed.
Some are simply her because they were too good not to make.
Everything is tied together by curiosity, individuality, and the idea that ordinary is wildly overrated.
Based in Texas. Woman-owned. Built slowly, intentionally, and with a whole lot of imagination.
Stay curious. Wander often. Welcome to the Warren.
